Modern Craft

July, 2018

Working with the UX scientists at Modern Craft is like witnessing the design evolution of a zen garden. Nothing is wasted; everything has purpose and place. The process is elegant and purpose-driven, and the product speaks volumes, both in specificity of content and language, and elegance of space and flow. These folks are feng shui for brands.

Modern Craft’s HQ site was built in Wordpress, using a custom theme to augment the native capabilities of Elementor, a popular page builder. There’s a great balance in using a page-building interface to leave site modification tools in the client’s hands, while seamlessly extending some elements to pop beyond their original vestments, as does the live text-builder at the top of the homepage.

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